Privacy Policy

How we collect, use, and protect your personal information

Last Updated: January 2, 2025Effective: January 2, 2025

1. Information We Collect

Primary Key Property Management collects information to provide and improve our property management services. We collect the following types of information:

Information You Provide Directly

  • Contact information: Name, email address, phone number, and mailing address
  • Account information: Login credentials and account preferences
  • Property information: Property addresses, descriptions, and related details
  • Inquiry and form data: Information submitted through contact forms, rental applications, or consultation requests
  • Communications: Messages sent to us via email, phone, or through our website

Information Collected Automatically

  • Device information: Browser type, operating system, and device identifiers
  • Usage data: Pages visited, time spent on pages, and navigation patterns
  • Location data: General geographic location based on IP address
  • Cookies and similar technologies: See our Cookie Policy for details

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our property management services
  • Respond to your inquiries, requests, and applications
  • Send service-related communications, including updates about your property or tenancy
  • Process rental applications and conduct tenant screening
  • Send marketing communications (with your consent, where required)
  • Analyze website usage to improve user experience and functionality
  • Comply with legal obligations and protect our legal rights
  • Detect, prevent, and address fraud and security issues

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

  • Service providers: With trusted third-party vendors who assist us in operating our website, conducting our business, or servicing you (e.g., payment processors, maintenance vendors, screening services)
  • Property owners and tenants: To facilitate property management services between owners and tenants as necessary
  • Legal requirements: When required by law, regulation, or legal process
  • Business transfers: In connection with a merger, acquisition, or sale of assets
  • With your consent: When you have given us explicit permission to share your information

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activity. Cookies help us improve your experience, analyze traffic, and personalize content.

For detailed information about the cookies we use and how to manage your preferences, please see our Cookie Policy.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit using SSL/TLS
  • Secure storage of sensitive information
  • Regular security assessments and updates
  • Access controls limiting who can view personal data

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.

When determining retention periods, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes for processing, and applicable legal requirements.

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

General Rights

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request that we correct inaccurate or incomplete information
  • Deletion: Request that we delete your personal information
  • Opt-out: Opt out of marketing communications at any time

European Union (GDPR)

If you are in the EEA, you also have the right to data portability, the right to restrict processing, and the right to object to processing. You may withdraw consent at any time.

California (CCPA/CPRA)

California residents have the right to know what personal information is collected, the right to opt out of sale or sharing, the right to delete data, and the right to non-discrimination for exercising these rights.

To exercise any of these rights, please contact us using the information in the Contact Us section below.

8. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information.

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will update the “Last Updated” date at the top of this policy.

For significant changes, we may provide additional notice, such as a prominent announcement on our website or direct communication. We encourage you to review this policy periodically.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Primary Key Property Management

Email: info@primarykeypm.com

Phone: (208) 391-4342

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