Cookie Policy

How we use cookies and similar technologies

Last Updated: January 2, 2025Effective: January 2, 2025

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how their site is being used.

Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your device after you close your browser until they expire or you delete them. Session cookies are deleted when you close your browser.

In addition to cookies, we may use similar technologies such as:

  • Web beacons (pixels): Small transparent images that track user behavior
  • Local storage: Browser storage for website data
  • Session storage: Temporary browser storage cleared on close

2. How We Use Cookies

We use cookies and similar technologies for various purposes, including:

  • Essential Operations: To enable core website functionality, including security features and user authentication
  • Preferences: To remember your preferences and settings, such as language, region, and display options
  • Analytics: To understand how visitors interact with our website, which pages are most popular, and how users navigate the site
  • Marketing: To deliver relevant advertisements and measure the effectiveness of our marketing campaigns
  • Performance: To monitor website performance and identify technical issues

3. Types of Cookies We Use

Essential Cookies (Strictly Necessary)

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the website will not function correctly without them.

Examples include:

  • Session management and authentication
  • Security features (CSRF protection)
  • Load balancing and server performance
  • Cookie consent preferences storage

Functional Cookies

These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we use. If you disable these cookies, some or all of these features may not function properly.

Examples include:

  • Language and region preferences
  • Recently viewed properties
  • Theme and display settings
  • Form auto-fill features

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's structure, content, and user experience.

Examples include:

  • Page views and navigation patterns
  • Time spent on pages
  • Traffic sources and referrers
  • Device and browser information
  • Error and performance monitoring

Marketing Cookies

These cookies are used to track visitors across websites. They are used to display advertisements that are relevant and engaging for individual users. They also help measure the effectiveness of advertising campaigns.

Examples include:

  • Advertisement targeting and retargeting
  • Conversion tracking
  • Social media integration
  • Cross-site personalized advertisements

5. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We do not control the dissemination of these cookies. You should check the third party's website for more information about how they use cookies.

Google Services

We use Google Analytics and Google Tag Manager to analyze website traffic and improve our services. Google may also use advertising cookies if you have consented to marketing cookies.

Google Privacy Policy | Google Analytics Opt-Out

Cloudflare

We use Cloudflare for security and performance optimization. Cloudflare may set cookies to distinguish between humans and bots and protect against attacks.

Cloudflare Privacy Policy

6. Managing Your Cookie Preferences

Using Our Cookie Consent Tool

When you first visit our website, you will be presented with a cookie consent banner. You can accept all cookies, reject non-essential cookies, or customize your preferences. You can change your preferences at any time by clicking the “Manage Preferences” link in the footer of any page.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can usually find these in the “Options” or “Preferences” menu of your browser. The following links provide information on how to modify cookie settings in popular browsers:

Do Not Track Signals

Some browsers include a “Do Not Track” (DNT) feature. While there is no universal standard for DNT, we honor DNT signals by treating them as a request to reject non-essential cookies.

Global Privacy Control (GPC)

We also respect the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we will treat it as a request to opt out of the sale or sharing of your personal information.

7. Your Privacy Rights

European Union (GDPR)

If you are located in the European Economic Area (EEA), you have certain rights under the General Data Protection Regulation (GDPR):

  • Right to access your personal data
  • Right to rectify inaccurate data
  • Right to erasure (“right to be forgotten”)
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw consent at any time

California (CCPA/CPRA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to know what personal information is collected
  • Right to know whether your data is sold or shared
  • Right to opt out of sale or sharing
  • Right to access your data
  • Right to delete your data
  • Right to correct inaccurate data
  • Right to limit use of sensitive personal information
  • Right to non-discrimination for exercising your rights

Other US State Laws

We comply with applicable state privacy laws including those in Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and other states with comprehensive privacy legislation. Please contact us if you have questions about your specific rights.

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will update the “Last Updated” date at the top of this policy.

For significant changes, we may provide additional notice, such as adding a statement to our homepage or sending you a notification. We encourage you to review this policy periodically to stay informed about our use of cookies.

9. Contact Us

If you have questions about this Cookie Policy or how we use cookies, please contact us:

Primary Key Property Management

Email: info@primarykeypm.com

Phone: (208) 391-4342

Manage Your Preferences

You can manage your cookie preferences at any time.

Manage Cookie Preferences

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